In our previous blog, we explored how potential home buying reform could shift conveyancers to the very front of the property journey - potentially becoming the first professional a seller engages with. We looked at why visibility, credibility, and first impressions would matter more than ever.
This blog looks at what happens next. Because being found may bring sellers to your site, but how your firm responds determines whether that interest turns into instructions.
Sellers could arrive earlier than ever
If reform goes ahead, upfront information requirements may drive sellers to engage conveyancers before a property is even listed. That means more early-stage enquiries, arriving sooner and with higher expectations.
These sellers may not be ready to proceed immediately, but they will be forming opinions quickly and the first interaction they have with your firm, often online, will influence whether they move forward or look elsewhere.
Speed shapes first impressions
When sellers arrive early, speed matters. Fast, clear responses create confidence; delays, vague contact forms, or unclear next steps create doubt.
Modern sellers expect acknowledgement and clarity almost immediately. Even small delays can feel disproportionate at this stage, particularly when sellers are comparing multiple firms at once.
Quoting becomes essential
As more sellers approach conveyancers at the start of the journey, quoting plays a critical role. Sellers want to understand costs early and clearly, without having to chase or wait days for information.
Clear, transparent quotes don’t just inform - they reassure. They help sellers compare options, understand what’s included, and decide who feels easiest and safest to work with.
Tools matter more than ever
Government guidance continues to encourage the use of digital legal technology to improve efficiency and reduce friction across the transaction. The focus isn’t on which tool is used, but on whether firms have the capability to capture enquiries, respond quickly, and convert interest effectively.
Simple tools like structured enquiry forms, automated responses, and online quoting can quietly shape the client experience. When they’re missing or outdated, sellers notice - even if they can’t quite articulate why.
Early adopters convert more
Firms that prepare now will be better placed to handle increased early-stage demand. They’ll be able to respond faster, quote more confidently, and turn visibility into instructions.
This isn’t about adopting technology for its own sake. It’s about making it easier for sellers to take the next step and making your firm the obvious choice when they do.
The question conveyancers should be asking
If sellers start arriving earlier in the process, visibility alone won’t be enough.
The real question is this: are you set up to capture and convert enquiries quickly and confidently?
If improving how your firm captures quotes and responds to early-stage sellers is on your mind, our friendly team at Perfect Portal would be happy to have a chat about it sales@perfectportal.co.uk
Being found first is only the start.
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