Search Engine Optimisation; What is it and why is it important?

"One of the best things you can do for your website is create and upload your own unique content."

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With technology rapidly evolving, keeping up with and understanding the importance of things such as Search Engine Optimisation (SEO) is important. In today’s world people go online to find answers first. This means having your website stand out will draw people to it which will bump it higher on Google. If people can order their dinner or buy a dress online then they should be able to find a trusted and local conveyancer just as easily. Although your website won't convert a lead for you the more traffic you can drive to it the more likely a hot lead will find your business. As a general rule a website can be found in search engines when prospects search words and phrases relevant to what you have on your site and to your business.

Using key words is important but Google uses a clever algorithm which means it won’t increase your website ranking if it thinks you’re just inserting frequently used words. One of the best things you can do for your website is to create and upload your own unique content. This could be market updates or conversation pieces, even something addressing the frequently asked questions in the conveyancing industry will help your SEO. The content should link to questions that your prospects would likely search for. Similarly, the meta description for a page is important. It can be a tedious thing to do however, having a good description of what the page is about, and the content included will make your page more searchable. The more ways someone can land on you page the more likely they are to be able to find you.

It is also important to ensure your website looks professional and up to date. First impressions are valuable and on average 55% of people will spend less than 15 seconds on your website. If they can’t easily find your contact information or some sort of pricing guide they will be less inclined to stay. Google is able to monitor the time people spend on your website, the longer they are on it the better rating they will give you and the higher up you will appear.

Perfect Portal is a unique conveyancing sales management system that enables you to generate more conveyancing instructions. Providing your business with an online quote calculator allows your clients to generate their own branded quotes, and captures their information so you can easily and efficiently follow up. To learn more about how Perfect Portal can help your business grow call us on 0845 556 0077.

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